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Product Marketing Manager

Boston, MA
Product Marketing Manager
Located in Boston/Hybrid

The Opportunity
Snowplow has seen significant growth over the last 18 months and we’re not looking to slow down in 2022. As part of our evolution, we’re now looking for a Product Marketing Manager (also known as PMM) to sit within our Marketing organization, reporting to our Product Marketing Lead. You’ll work closely with our Product team, partnerships, sales and marketing to develop product marketing materials and campaign initiatives related to our products and services to both win new business and serve existing customers.

We’re an ambitious, enthusiastic team and are looking for someone to join us who wants to combine a mixture of creative thinking and technical expertise. You will have good experience in delivering strong product marketing in a technical environment and bring the skills to be able to hit the ground running.

What you’ll be doing
● Develop messaging and content for our products that is educational, easy to understand and speaks clearly to our customer base - data engineering and data science teams 
● Collaborate on the go-to-market strategy and drive the content and positioning aspects from concept to launch
● Plan and execute successful product launches and ongoing marketing campaigns that serve to educate customers & prospects on the benefits of Snowplow
● Write informative blog posts on Snowplow’s latest product launches and case studies on our customers’ Snowplow use cases
● Speak directly to our customers to capture content for both messaging and case studies
● Working with our prospects and target customers to build accurate personas through win/loss and customer interview.
● Work cross-functionally to improve the visibility of product marketing efforts; developing a continuous flow of communication between the product, marketing, customer and sales teams
● Work closely with the Product and Demand Generation teams to identify target audiences, developing ideal customer profiles and determining how Snowplow can meet their needs
● Drive and implement changes on our website to reflect our go to market strategies
● Develop a competitive analysis that provides valuable insight into the broader market
● Refine Snowplow’s packaging based on a deep understanding of our customers, market trends, and our product
● Champion and deliver a sales enablement programme to ensure sales teams have everything they need for every part of the customer journey. Educate them on our competitors, market trends, product positioning and new product features 

We’d love to hear from you if
● The idea of working for a growing startup excites you You have a passion for marketing with 3+ years experience in a product marketing role (technical understanding is a must)
● Experience releasing products and services to new and existing markets
● Outstanding written communications skills with ability to translate complex concepts and
technology into simple and intuitive messaging
● Acting as the bridge between Product and Marketing, you have an ability to collaborate
and work cross-functionally with different teams
● You are proactive and comfortable working under limited supervision and guidance, you don’t require hand-holding
● Excellent time management, organisation and project prioritisation skills
● Deep understanding of technical audiences within the market, you are able to communicate with engineers, analysts, PMs, CIOs and similar positions. You are adaptable and don’t mind working in an ambiguous, ever-changing environment
● Experience developing and executing go-to-market plans for B2B companies with horizontal/infrastructural technology is a plus, though not required to succeed in this position ● Approach all projects with a customer-first, data-driven mindset

What you’ll get in return
● A competitive package based on experience, including share options
● 23 days of holiday a year (plus 11 bank holidays, including Juneteenth)
● MacBook and home office equipment
● 401k
● Medical, dental and vision insurance
● Short & long term disability insurance
● 4 weeks fully paid sick leave
● Mental health support including therapy sessions
● Fantastic company Away-Weeks in a different city each year
● Flexible working
● Work alongside a supportive and talented team
● Grow and develop in a fast-moving, collaborative organisation
● Enjoy fun events organised by our Cultural Work Committee

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