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Digital Design & Marketing Manager

Boston, MA

Digital Design & Marketing Manager

Position Summary:

We are seeking a skilled Digital Design & Marketing Manager to join the marketing team, reporting
to the Director of Sales. The Associate Digital Designer will be a powerful digital producer who can
create engaging designs and layouts that reinforce our brand visual language to support national
marketing, business needs and brand-building initiatives, inclusive of ecommerce, digital marketing,
social media marketing, campaign execution support, interactive experiences, and more. The ideal
candidate will be able to create innovative, compelling design solutions that balance art, education,
and commerce, as well as be a creative thinker, passionate designer, skilled and open collaborator,
and an artist at heart.

Essential Duties and Responsibilities
  • 35% - Concept, design and develop compelling assets for national marketing, business needs and brand-building initiatives, including emails, animations, landing pages, look books, promotional assets, image cropping/resizing, video editing, and posts and stories for social platforms
  • 30% - Serve as primary facilitator of digital marketing campaigns. Research, identify, and implement paid media advertising
  • 5% - Travel to, facilitate, and conduct creative photoshoots for E-commerce and social media campaigns
  • 10% - Create innovative user experiences based on an understanding of customer needs and brand guidelines
  • 5% - Communicate original concepts through sketches, visual comps, and interactive prototypes
  • 5% - Research trends in art and digital design within the sports and knowledge industry; present ideas and concepts for application of of-the-moment digital innovation
  • 10% - Work closely with the Marketing, Sales, and Operations teams to execute content strategy plans in a manner that is on time and on brand
  • Meet deadlines in a fast-paced environment
  • Work remotely and travel occasionally
Job Qualifications/Requirements:
To perform this job successfully, an individual must be Selfless, Tough and Disciplined; our core values. They must be able to perform each duty mentioned below satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  • BA or BS from accredited institution in a Design related major
  • 2-3 years relevant working experience
  • Demonstrated layout/design ability
  • Expert level Adobe Creative Suite knowledge (Specifically Adobe Photoshop, Lightroom, InDesign and Illustrator)
  • Experience with Product Photography
  • Photo and video editing skills
  • Experience with paid media advertising, confidence in researching, identifying, and running digital ads and marketing campaigns
  • Experience with email marketing or email automation platforms
  • Experience with Shopify or CMS platforms preferred
  • Excellent sense of aesthetic design and a strong eye for detail
  • Understand trend patterns and brand identity on social media
  • Knowledge of current web development best practices and web production techniques preferred
  • Strong understanding and experience with digital retouching and image production
  • Basic CSS and HTML skills preferred
  • Excellent organizational, communication, collaborative, and interpersonal skills
  • Ability to manage a project from concept to completion, with attention to detail
  • Team player with a passion for growth and success

Physical Activities:
The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations.

While performing the functions of this job, the employee is regularly required to sit, use hands, handle, or feel, talk or hear; occasionally required to stand, walk, and reach with hands and arms.

The employee must occasionally lift and/or move up to 25 pounds. The employee would also be working closely with computer screens for multiple hours a day. Specific vision abilities required by this job include close vision, and color vision.

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