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Marketing Manager, Demand Generation & Programs

Waltham, MA

Marketing Manager, Demand Generation & Programs

About this role:
As Marketing Manager of Demand Generation and Programs, you will develop, build and optimize campaigns and programs across a variety of channels in support of Brainshark’s new and expansion business goals. Reporting to the Director of Demand Generation, you will help develop, plan, execute, and measure integrated marketing programs that drive pipeline growth through creative, targeted marketing campaigns.

What you’ll do:
  • Manage and execute integrated, multi-channel campaigns and programs that generate leads and increase conversions through the sales funnel; with a focus on customer and expansion business.
  • Own end-to-end development and management of email marketing campaigns, webinars and virtual events. Including strategy, copy development, campaign setup, reporting, and optimization.
  • Develop customer-centric marketing programs in support of renewal and expansion business. Partner with sales, product, and product marketing to map and build out customer journeys that drive into sales pipeline.
  • Manage the monthly marketing program calendar. Ensure a steady cadence of campaigns and programs to support the monthly marketing goal across all segments.
  • Collaborate with product marketing and key partner stakeholders to help organize and execute impactful co-marketing campaigns.
  • Measure and report on campaign KPIs and progress against program goals; optimize programs to improve program results.
  • Thrive in a fast-paced, innovative environment.
  • Achieve results by working independently and in a team environment.
What we’re looking for:
  • 3-5+ years B2B marketing experience; SaaS environment a plus.
  • 3-5 years managing marketing campaigns and programs.
  • Experience in marketing automation software, Marketo a plus.
  • Excellent written and verbal communication skills. 
  • Strong aptitude for data and segmentation approaches.
  • Strong cross-functional and team collaboration skills.
  • Ability to multi-task and manage multiple projects simultaneously.
  • Self-motivated individual with drive and creativity.
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