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Digital Marketing Specialist
New Have, CTAbout Odonnell Company
Odonnell Company is a full-service marketing and consulting agency with offices in New Haven, CT, and Atlanta, GA. We develop strategy-driven campaigns that improve lives in education, public health, early childhood, and social equity.
About the Role
We’re looking for a results-driven Digital Marketing Specialist to plan, buy, and optimize cross-channel campaigns spanning TV, radio, print, traditional and digital out-of-home, and Google Ads. The ideal candidate thrives on both data and creativity, turning insights into impactful results.
Key Responsibilities
Odonnell Company is a full-service marketing and consulting agency with offices in New Haven, CT, and Atlanta, GA. We develop strategy-driven campaigns that improve lives in education, public health, early childhood, and social equity.
About the Role
We’re looking for a results-driven Digital Marketing Specialist to plan, buy, and optimize cross-channel campaigns spanning TV, radio, print, traditional and digital out-of-home, and Google Ads. The ideal candidate thrives on both data and creativity, turning insights into impactful results.
Key Responsibilities
- Plan and purchase cross-channel media for both traditional and digital channels
- Build, manage and optimize Google Ad campaigns (search, display and YouTube)
- Track performance using Google Analytics and Looker Studio; report insights and optimization recommendations.
- Manage vendor relationships, negotiations, and billing accuracy
- Collaborate with account and creative teams to test and refine messaging and creative.
- Support SEO, email, and landing page optimization efforts.
- Stay current on platform updates, privacy changes, and new tools.
- 2–4 years of hands-on digital campaign experience (agency experience preferred).
- Proficiency with Google Ads, Analytics, and Tag Manager; certification a plus.
- Familiarity with Meta Ads Manager and email/CRM tools.
- Strong analytical and communication and project-management skills.
- Bachelor’s degree in Marketing, Advertising, or related field.